The Newsroom

Greetings, friend. I hope you’ve recovered from the world’s longest election night in history. If you’re not in America, sorry for all the noise over the past weeks, but thank you, again, for ringing the church bells in celebration. We’re heading into that time of year when most of us power down the work throttle a bit to spend time with family, and hopefully, get some broader perspective on where we want to take our business and life over the coming year.

Potential communication bugging. Switching comm channels to avoid potential spy activity. Photographs of text typed on a 1963 Smith-Corona will give us a secure line. After a tumultuous election week here in the U.S., we’re all now able to focus and get back to work. After narrowly avoiding a descent into an authoritarian state, we have our work cut out for us with building our democracy into something promised by the founding fathers, but which it has yet to become.

Hey there. It’s me, Forest. Same guy, same newsletter, but I’m trying on a different name for the newsletter. I love the name “Signals In The Noise” a lot. It’s a great name for this newsletter. I even have it tattooed on my left forearm. Unfortunately, having a newsletter called “Signals In The Noise” going out from a business called “Clarity Lab” has caused some brand confusion. In an effort to clear up the confusion…

Hey there. I hope your Friday is going well, or, if you’re in a part of the world where the weekend is already underway, I hope you’re having a good weekend. (If you’re in Australia and your Saturday is almost over, can you tell me if my son’s soccer team will win their Saturday game tomorrow?) Enjoy your classified Intelligence Briefing!

Hi there. It’s me, Forest. Long time no writey, eh? [Insert details of pandemic effects, health challenges, and remote 7th-grade schooling happening in our house.] I’ve deeply missed writing to you, and that’s not a joke. Finding great things to share with you and then writing to you about them is one of my favorite things to do. In the past, I used to share 10 things in each newsletter that could help your online business engine run better, but while I do like the number 10, the Number 4 feels left out. So, today’s issue of The Intelligence Brief is brought to you by The Number 4.

Making whit up as we go.
Free ebooks, content upgrades at the bottom of a blog post, exit intent pop-ups that offer a free 7-day email course, webinars, video-based product launch formula launches for online courses. What do all of these marketing tactics have in common? Someone made them up. Many of them can work exceptionally well, but what do you do if most of them make you feel like a sleazy online marketer?