I’ve bought and been through a lot of online marketing training programs and there’s something that I’ve never seen discussed before: the fact that creating online programs and launching them takes an unbelievable amount of work…and a lot of it is hard work.
That’s not to say that it’s not fun and enjoyable, but there’s a lot of hard work involved. Because of the complexity of that work, and of pulling off a successful launch of an online information product, there are many things that can go wrong.
When things go wrong in a launch, the stress levels can be extremely high because it usually means that you’re going to lose money, or at least not make as much as you could have if things had gone smoothly.
In this post I’ll share with you a handful of tips that will help your next launch go much more smoothly. Pretty much every single one of these tips made it to this list because at some point I made a mistake in one of my launches, then figured out how to do it better the next time. [Read more…]