You don’t have to be a startup company CEO to make an impact.
You don’t have to be a big Instagram influencer, a rich internet marketer, or the next Kim Kardashian.
All you have to do is teach an online course.
The trouble is, there’s a lot that goes into building a successful, profitable business that sells online courses.
And when you’re starting out, you don’t know where to begin. You don’t even know what to Google in order to learn the things you don’t know about the journey ahead.
You can make a difference in the world with what you want to teach, but first…you have make it through this journey.
And that journey? Is a lot like going on a big expedition through an unknown wilderness to a mountain peak.
To make it to the summit, you need a map, a plan, equipment, and a team. And if you’re smart (unlike I was when I started), you’d hire a knowledgeable, friendly guide to show you how to make it to the summit. Someone who’s been on the trails through the wilderness, through the canyons and thickets of brush, over the rushing streams, up the craggy rock walls, and across the high barren boulder fields to reach the summit.
Looking back on my own quests to reach that summit, I wish I had had a guide like that. It would have saved me a lot of struggle and pain.
I eventually found my way though, and now that I’ve been to that summit multiple times with several businesses, I can help you chart a route to your own summit. If you’re looking for your own online business wilderness guide, I can help you make it through the journey to the summit.
I’m Forest Linden, co-founder of Clarity Lab.
In building my previous businesses, I found out the hard way that NOT having the advice of someone who knows what they’re doing makes building your business incredibly difficult.
Back when I began my entrepreneurial journey, I had an idea for a business I could form around my skills. A business with an online program where I could teach people how to use the software for their online businesses.
Naively, I jumped in and tried to work out how to build a business like that on my own, without anyone’s help. (Yes, I’m the guy who doesn’t think to stop and ask for directions. Because, Google Maps.)
Been there. Done hat.
Soon into the business crafting journey, I realized that I would need to wear 11 different hats: Tech whiz, website guy, copywriter, content marketer, search engine optimization specialist, blogger, customer support agent, teacher, business strategist, product launch manager, and project manager.
“Um…11 hats? Okay. Sure. I can do that,” I thought to myself. “I’ll just do some Googling, find some free content, and I’ll buy a couple of online programs that will teach me how to do it all. I’ll be fine.”
The thing is…I wasn’t.
Holed up in my home office, I was struggling through long, long weeks of 10 to 12 hour days. Struggling to learn. Struggling to build the business as fast as I could. Struggling to find answers to questions I didn’t even know I should be asking.
Somehow, I reached success…a goal I had set for the journey before I began. I reached $100,000 in 12 months and was starting to feel like I was living the dream.
I had a big problem though: I went through hell to get there. I might have looked Facebook happy on the outside, but behind the scenes, I felt like this:
This is me, gasping for air at the top of a big mountain climb on my bike, feeling like I want to fall over and lay down on the pavement.
Despite the knowledge and advice I gathered from free blog posts, free pdf reports, and some online courses I bought, at every every step of the way, I’d have new questions, like…
“What the heck should I focus on this month? This week? Or even just TODAY?”
“When should I launch my online course, and more importantly, HOW should I launch it so that I can get the maximum number of people signing up for it?”
“How can I make a positive impact in people’s lives AND make enough money to live the lifestyle I want to live?”
“How can I do this marketing thing in a way that doesn’t make me feel like a smarmy used-car-salesman?”
“Should I do some webinars now?”
“Should I write that book I’ve wanted to write for years before I launch the online course?”
“What software should I use for my business? There are 147 options for apps I could use, and I have no idea which of them will work for what I want to do.”
“How do I price my services and programs?”
“How do I get people to come to my website and sign up for my email list?”
“What the heck is SEO (Search Engine Optimization) and how do I do it?”
Questions, questions, and more questions.
They kept coming and coming. The more I learned about how to make money online, the more questions I would have.
If you’re trying to start or build a business, these kinds of questions probably sound familiar.
For me, my stress levels got high as I fumbled around in the dark of the online wilderness, trying to find my way.
If I chose the wrong answers to important questions like those above, I could send my new business, and all the support for my family that it could bring, crashing to the ground.
Here’s the thing: just one question like those above sometimes took me three weeks to answer.
But for a knowledgeable business coach who had been on the journey to the summit I was trying to reach? It would have taken two minutes to answer.
Investing money on advice and guidance from someone like that would have been a far better way to spend my small pile of startup funds than buying $7,000 worth of video gear that I didn’t need to buy. (Yes, I actually did that and thought it was a good idea at the time.)
If you try to get to the summit alone, with no map and no one to guide you through the wilderness, you’re making the trek ten times harder on yourself than it needs to be.
Look, the journey you’re on is hard. There’s no way to sugar coat that. But it doesn’t have to be as hard as it will be if you try to go it alone with no map and one to help guide you.
If you want to make things much easier on yourself, I can be your personal online business wilderness guide.
We’ll get together at a big (virtual) desk and I’ll lay out the map of the territory ahead. We’ll plan out a custom route to the summit just for you, based on what you want to accomplish.
We’ll plan out what needs to be done, by when, and by whom, in order to get you to the summit by the date you want to get there.
From the very start of working together with me, you’ll notice something a bit…different: I deeply care about my clients and I do everything I can to help them struggle less on the way to building a successful business.
And this “successful business” part isn’t really the ultimate end goal. It’s how a successful business can change your level of happiness in life.
Yes, you will make a positive impact in people’s lives who are touched by your work in the world if you have a successful business. That goal is built into this journey.
But you can’t accomplish that goal unless you and your family are taken care of first…unless you’re living the kind of lifestyle you want to live.
Less struggle. More happiness. That is my true aim for you.
Your Personal Online Business Wilderness Guide.
Here’s the deal: There is no big, red “easy” button that you can press (despite what some big online marketing gurus will tell you.)
But there is a button on the web that says “Book A Free Session.” It’s actually just a little further down this page, and it works brilliantly.
Just click that magic button and you can book a time on my calendar to have a free 30 minute discovery call with me.
You’ll get direct, personalized help, even in that brief call, and we can both feel into whether or not it’s a good fit for us to work together in a coaching session, or perhaps several sessions beyond the first one, if things feel good to you.
To get specific for a moment, here’s some of the things I can help you with on the journey to your mountain summit:
- Business idea validation.
- Finding the best software for your business.Accountability to help you stay on
- track and get things done.
- Naming your business, product, or program.
- Mapping out your content marketing strategy.
- How to nail Search Engine Optimization and start getting free, organic search engine traffic.
- Planning out your multi year growth strategy.
- How, and when, to launch your online course.
- Clarity on which priorities to focus on today, this week, this month, and the coming months ahead.
- Copywriting advice and feedback. (One of THE most critical parts to get right.)
- Online course design and methods for creating course content.
- Finding skilled contractors (like copywriters or virtual assistants) to hire from our referral lists.
- How to handle customer support, and how it can become your powerful, secret marketing tool.
- How to find your competitors (and how to beat them.)
- …and everything else involved in building an online business that can support you, your family, and give you the kind of lifestyle you’ve been longing for.
Why should you listen to me?
I know, I know…talk is cheap, right? Experience, though, is expensive. Over the last 11 years, here’s how I’ve invested my time to get the experience I’ve gained:
- I built a 6-figure business, called Tech Husband, that helped hundreds of women entrepreneurs learn how to use the software needed to power their online businesses.
- I created Joomlashack University, which made $200,000 in its first year by selling an online course about how to use Joomla to build websites.
- I built a business with my wife called the Art of Money, helping her take her offline teaching into an online platform for her body of work. I was the full-time COO and Director of Marketing at the Art of Money for many years, and it’s now generating over $400,000 a year.
I’m also a big online business geek who’s constantly reading, learning, and experimenting with new ideas for growing businesses that sell online courses.
I keep a finger on the pulse of what other online business Yoda’s and Obi Wan’s are doing out there. This means I can give you not only my own hard-earned, first-hand knowledge, but I can also share what’s working best for others in the industry.
All of the learning and experimenting I do can directly help you in your quest to reach your summit.
Iron-clad Money Back Guarantee
It’s important to me that you walk away with actionable advice that can grow your business and help you reach your goals.
I always strive to deliver that in my coaching sessions, but if you don’t feel like I haven’t done that for you, you can request your money back within 7 days of your last session, and I’ll send it back to you. Iron-clad and easy peezy.
So, what does this business coaching cost?
$250 per hour-long session.
During these hour-long sessions, we’ll discuss different solutions and paths you could take to get to the summit, help you make decisions, and make sure that you walk away with an incredibly clear map and set of action items to help you get to the next goals you want to reach by the time you want to reach them.
You’ll also get a recording of the live session in case you don’t capture all the details during the live discussion.
You can book a free 30-minute session below, where I’ll have a chance to hear where you’re struggling and you’ll have a chance to see how I can start helping you while you feel in to whether or not you’d like to work with me.
If you know you’re ready to jump in and get going with a session with me, you can sign up and pay for the session here:
If, after a session or two, you’d like to continue with more sessions at a lower rate, you and I can craft a multi-session package together that fits your timeline, budget, and goals.
When you sign up for a multi-session package, the price per session goes down and I can include non-live session support, which can come in handy for things like when you want me to review a new batch of sales page copy you’ve just created.
I’ve got your goat.
That phrase is funny, isn’t it?…”to get someone’s goat.” It comes from the use of goats as a calming influence for racehorses prior to a race.
A horse’s goat friend would keep them calm and relaxed, and if someone snuck into their stall before the race and took their goat (which used to happen), the horse would become nervous, agitated, and even angry.
The nefarious goat stealer would literally get a horse’s goat, causing that horse to get stressed out, and lose the race.
When I heard the story of where that saying came from, it made me think of you. You’re an entrepreneur and the journey you’re on is pretty similar to a racehorse preparing for, and racing in, a big race.
I’m like the horse trainer, and the helpful guidance and advice I give in these coaching sessions is like your goat, giving you a sense of peace and calm before the races. (Or maybe…I’m the goat.)
Either way, you bring your challenges and questions and stuck spots about your business, and I’ll bring that goat.