The Newsroom

Jack Butcher has been continually popping up on my radar over the past few months. Seems like everywhere I turn, there’s Jack. If you don’t know Jack, he’s the creator of the business/brand Visualize Value, which is built around his stark, pithy visual representations of core principles. (There. Now no one can ever say you don’t know jack.)

Here’s something that doesn’t get much coverage in the online business world: the psychological and emotional side of running an online business. I talk about it with some of my clients who want support around this side of the game, but I haven’t written much about it and haven’t seen many others writing about it either.

Time for something a little different. I stumbled upon a podcast conversation that is so good that I found myself with crazy hands while I took notes during the whole episode. It’s a conversation between Lewis Howes and Rory Vaden about how to create a million dollar personal brand.

I wish I knew your name, and I wish I knew you for real so that I could address this email directly to you. I don’t gather people’s first names, though, because the only reason to do that is so you can use a merge code in your email marketing platform that inserts people’s first name in the emails you send out, which makes it look like you know the person you’re writing.

We’re living amidst a potentially massive shift in the way creators like you and me can make money online. If things keep heading the direction they’re starting to head in, we could soon find ourselves with more ways to earn income from the things we create, whether we make art, essays, blog posts, or online courses.

First up, a fantastic conversation between Louis Grenier, who writes a fantastic newsletter called Everyone Hates Marketers, and one of my favorite humans on the planet, Seth Godin. The context of this conversation is what Seth would do if he had to start a new business and not use his existing fame to grow it.