The Newsroom

My good friend and brilliant business strategist, Ryan Lex, recently dug up an old issue of my newsletter in his inbox from 5 years ago, forwarded it to me, and pointed out some things he liked about the format I used to use.

I’ve drifted from that format due to a desire to experiment, iterate, and make the best newsletter for you that I can. But when I read my five-years ago newsletter, I felt like “Forest version 2016” was doing things better.

Creating an online business that sells physical products, digital knowledge products, or services is complicated. As entrepreneurs, it’s easy to overcomplicate the already complicated process of making money online.

Creating an online business that sells physical products, digital knowledge products, or services is complicated. As entrepreneurs, it’s easy to overcomplicate the already complicated process of making money online.

On deck this week we’ve got the power of audio, the importance of words, the best rant I’ve ever seen on the internet, how to curate, and reverse engineering the marketing tactics of a big time internet marketing guy.

Let’s get to it!

Once in a while when I’m out there in the noisy interweb, I see patterns in the noise. Many connections between various data points happen in my brain and then I get an odd feeling that I’m seeing a trend emerge. This past week, I found one, and it’s quite novel.

So, you have a newsletter, right? It could be in any format…even just regular emails that announce your new blog posts or podcasts. Here’s the thing about newsletters: we most often think of them as part of our content marketing engine, as in, content we create to bring traffic and leads to our site that can lead to more sales of our services and products. In other words, we write newsletters to make more sales.