How To Invent New Marketing Methods Like Elon Musk

How To Invent New Marketing Methods Like Elon Musk

Something’s been on my mind for a long time around marketing for knowledge products like online courses. I will often fall asleep thinking about this, with notes and diagrams drawn on a giant whiteboard in my mind. It feels at times to be an intractable problem. Other times, it feels like a thoroughly entertaining pursuit worthy of years of focused concentration. And if you could see what I’m doing in my mind with all these ideas, you’d know why my son calls me “The Acting Director of Loony Inventions.” The nut I’m trying to crack is this: how can I create a new way of marketing online...
The 11 Principles That Help Me Answer Every Business Question

The 11 Principles That Help Me Answer Every Business Question

The 11 Principles That Help Me Answer Every Business Question I’ve had my head in the internet marketing world since 2007, studying, watching, and learning. Back then, selling digital knowledge products, like online courses, was a novel business model. In the years since, I’ve experimented with many methods to create businesses (some that I created alone and another that I ran with my wife), that make great money while also helping people make positive changes in their lives. Some of those methods I learned from online teachers and others were the result of experimenting. Three of those...
Ask Forest: Help! How can I start making money quickly from selling online courses?

Ask Forest: Help! How can I start making money quickly from selling online courses?

When you’re trying to make money by selling online courses, you’ll face considerable challenges, particularly in the beginning…challenges that can literally bring you to your knees. Challenges that can make you want to quit and go get a nice, simple, stable job somewhere. When you’re at the beginning of a journey like this, you don’t know what you don’t know. I didn’t either. One thing that is not obvious at all, in the beginning, is that the things that allow you to make money online by selling your knowledge can take a long time to build momentum. “This takes a long time” is the...
What It Takes to Make Money Selling Online Courses

What It Takes to Make Money Selling Online Courses

Introduction Hi there. First of all, head’s up: this is a long post. It’s about the length of an average chapter in a non-fiction book. If you’d rather print this out and read it on paper, which I would do myself, you can download a pdf ebook version of this post at the bottom of the page. Secondly, take your time with this. If you’re new to the idea of building a business and revenue stream from selling your knowledge online with products like an online course, it can feel overwhelming to realize how much work is involved in making that dream a reality. I do NOT want...
Everyone struggles when building a business. Keep going. You got this.

Everyone struggles when building a business. Keep going. You got this.

Everyone struggles with building and running a business. Everyone. Including me. It’s not just beginners either, or people in their first year, or second year, or third. Here’s the deal: Struggling is appropriate and normal for the stage you’re at, no matter what that stage is. There’s a lot to learn and figure out in the process of building an online business. A lot…especially at the beginning. For example: The technology for your website and processing payments. The copywriting/text that will go on your site. What to sell people. Figuring out if there’s a market for what you...
Top 8 Tech Terms Entrepreneurs Need to Know (but are afraid to ask about) – 2017

Top 8 Tech Terms Entrepreneurs Need to Know (but are afraid to ask about) – 2017

Scene: I’m sitting in my favorite shared-workspace, heads-down, diligently trying to wrap up a few end of year items. As I sip my 6 oz. Turmeric-infused Almond Milk Cappuccino, I overhear the following conversation between two people next to me: Todd: “Dude, my UI guy knows nothing about SEO.  He’s all CSS and HTML, and I’m like “what about my organic traffic”?  It’s like he’s going to let me leave everything up to my SEM.” Margo: “Ugh, I totally understand. I just got off Slack with my CRO dude, and he’s so amazed that my new site has a UI with literally no CTA’s. Know what I mean?” No...