How To Invent New Marketing Methods Like Elon Musk

How To Invent New Marketing Methods Like Elon Musk

Something’s been on my mind for a long time around marketing for knowledge products like online courses. I will often fall asleep thinking about this, with notes and diagrams drawn on a giant whiteboard in my mind. It feels at times to be an intractable problem. Other times, it feels like a thoroughly entertaining pursuit worthy of years of focused concentration. And if you could see what I’m doing in my mind with all these ideas, you’d know why my son calls me “The Acting Director of Loony Inventions.” The nut I’m trying to crack is this: how can I create a new way of marketing online...
Ask Forest: Help! How can I start making money quickly from selling online courses?

Ask Forest: Help! How can I start making money quickly from selling online courses?

When you’re trying to make money by selling online courses, you’ll face considerable challenges, particularly in the beginning…challenges that can literally bring you to your knees. Challenges that can make you want to quit and go get a nice, simple, stable job somewhere. When you’re at the beginning of a journey like this, you don’t know what you don’t know. I didn’t either. One thing that is not obvious at all, in the beginning, is that the things that allow you to make money online by selling your knowledge can take a long time to build momentum. “This takes a long time” is the...
What It Takes to Make Money Selling Online Courses

What It Takes to Make Money Selling Online Courses

Introduction Hi there. First of all, head’s up: this is a long post. It’s about the length of an average chapter in a non-fiction book. If you’d rather print this out and read it on paper, which I would do myself, you can download a pdf ebook version of this post at the bottom of the page. Secondly, take your time with this. If you’re new to the idea of building a business and revenue stream from selling your knowledge online with products like an online course, it can feel overwhelming to realize how much work is involved in making that dream a reality. I do NOT want...
The big thing beyond mindfulness in business that no one is talking about.

The big thing beyond mindfulness in business that no one is talking about.

There’s something I’ve noticed missing in the several dozens of articles I’ve read over the last two years on the explosion of mindfulness meditation in mainstream business culture. I’ve had a meditation practice for 18 years and have studied with a handful of different teachers in various traditions, mostly within Tibetan and Zen Buddhism. From where I sit, with a foot in that world and a foot in the business world, it seems there’s something big that folks are missing out on with the benefits of mindfulness meditation in the business domain. It’s a skill you can develop after you get...
15 Roles Your Business Needs to Succeed and How to Avoid Major Stress Melt Downs

15 Roles Your Business Needs to Succeed and How to Avoid Major Stress Melt Downs

When you set out on the journey to build an online business that sells some form of knowledge (like an online program) and help (like coaching), it can be easy to think that you can do everything needed to build, run, and grow your business. And actually, you can, but…and this is a big qualification…it is very, very hard to do everything alone. When we start something new like this, we often just don’t know what we don’t know. One of the biggest things that we don’t know is how many skill sets are needed to build and run an online business. In the one-on-one consulting I do with...