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Signals In The Noise Newsletters, software reviews, and original posts. Hand-crafted to help you turn your knowledge into income and impact.
Don’t Be Weevil. Signals In The Noise – Issue 60
Making whit up as we go.
Free ebooks, content upgrades at the bottom of a blog post, exit intent pop-ups that offer a free 7-day email course, webinars, video-based product launch formula launches for online courses. What do all of these marketing tactics have in common? Someone made them up. Many of them can work exceptionally well, but what do you do if most of them make you feel like a sleazy online marketer?
How To Invent New Marketing Methods Like Elon Musk
Something’s been on my mind for a long time around marketing for knowledge products like online courses. I will often fall asleep thinking about this, with notes and diagrams drawn on a giant whiteboard in my mind. It feels at times to be an intractable problem. Other times, it feels like a...
The 11 Principles That Help Me Answer Every Business Question
I’ve had my head in the internet marketing world since 2007, studying, watching, and learning. Back then, selling digital knowledge products, like online courses, was a novel business model. In the years since, I’ve experimented with many methods to create businesses (some that I created alone and...
Ask Forest: Help! How can I start making money quickly from selling online courses?
When you’re trying to make money by selling online courses, you’ll face considerable challenges, particularly in the beginning...challenges that can literally bring you to your knees. Challenges that can make you want to quit and go get a nice, simple, stable job somewhere. When you’re at the...
What It Takes to Make Money Selling Online Courses
Introduction Hi there. First of all, head's up: this is a long post. It's about the length of an average chapter in a non-fiction book. If you'd rather print this out and read it on paper, which I would do myself, you can download a pdf ebook version of this post at the bottom of the page....
Passive obsessive. The Intelligence Brief – Issue 55
Want to know a simple way to make a surprisingly powerful impact in the lives of your customers? Send them hand-written thank you cards via old-school paper mail. (As in, the post office. Remember that place you used to go to 25 years ago before the internet happened?) Here’s the good folks at my favorite customer support software company, Help Scout, with a sharp post on how to crank your thank you card game to 100.